Given the huge popularity of mobile applications, it is just the right time for industry players to monetize them. This can be achieved with In App Advertising, which offers the perfect opportunity for cashing in on the growing potential and demand for phone applications.
Mobile phones have emerged as a great means for advertisers to promote their brand through ads before an application begins or while it is loading. The mobile phone advertising industry is highly fragmented with several participants, such as advertisers, developers, advertising agencies, networks and enablers. Although In App Advertising has yet to result in significant monetary returns for advertisers, it should be viewed as a long-term investment with the potential to pay back handsomely when the technology and market matures.
The revenue generating power of mobile advertising, especially In App Advertising, is expected to grow with the improvement in smart phone penetration, improved quality and techniques of advertising, and better use of targeting techniques.
The Process of In App Advertising
Interested in monetizing your application for an iPhone or Android? Approach an advertising agency or an advertising network provider and provide information about your company and the nature of application developed by you. Information about your application will help the advertiser choose an appropriate advertisement. Some advertising providers also test the viability of an application and its suitability to the instrument for which it has been developed.
The next step is to download and develop a Software Development Kit (SDK) which will help in the incorporation of an in Application Advertisement. A developer can easily upload his application with the fully integrated SDK. Some ad or analytics providers also incorporate features that help developers understand the way people are using their applications and assess their revenues.
Forms of In App Advertising Monetization
A large number of players are operating in the mobile advertising segment and have developed ways to insert advertisements in various mobile instruments, such as Android, Blackberry, iPad, iPhone, Palm, Symbian and Windows Mobile. Some commonly used In App Advertising are:
– Banner Ads of varying sizes depending on the type of mobile phone
– Ads that link through to pre-existing websites that can be viewed by Flash
iVdopia is a leading media advertising network provider that offers pre application videos for product advertisements or campaigns. These videos play when a user launches a specific application. iVdopia also offers Talk2Me ads that allow for greater interaction with the user. To know more about the company, visit ivdopia.com.